How does Listing Distribution Work?

Modified on Sun, 04 Jul 2021 at 11:22 AM

Listing Distribution submits your business information to the main data aggregators:
  • Neustar Localeze
  • Factual
  • Data Axle
Over time, hundreds of sources will reference these aggregators to collect business data and create accurate listings based on your submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.
When multiple sources have consistent business data, two outcomes occur:
  • Search engine crawlers, like Google’s WebCrawler, find the same information in multiple places and adds more confidence to their business data
  • Good backlinks are created with more referring sources to the business’ website creating better SEO.





Listing Distribution Diagram

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