Why aren't My Listings at the Top? and What is Local Authority?

You may be wondering why your new listings aren't at the top of every search page or always showing up first when you search on google maps. 

It's frustrating, we know. 

You want your business at the top of the organic results all the time, but sadly Google, Apple, and other search engines often have other plans.

Well there is an answer to that. It may not be the most satisfying answer, but it will help you understand listings and search rankings much more. 

Search results on Google, Bing, Apple Maps, Alexa, and other places are generally ordered by what is called "Local Authority".

Local authority is what determines whether or not your business will show up and its location on the search page. Local authority is an aggregate of factors: brand consistency, listing integrity, reputation, engagement, and influence.

Essential aspects of your listings include positive reviews, photos of your business, consistent data across your listings, the amount of engagement you receive, and how often you are posting and interacting with customers. 

So what does Nurch do to help? 

Our Listings engine gets your business listed on over 70 different hosting locations.

We push your key business information, authentic photos of your business, company description, products/services you offer, and more important information out to these listings to ensure your data is consistent throughout your listings and build local authority for your business.

Our automated review generation helps generate better online reputation for your business and establishes more local authority. 

Although we can't guarantee you will be ranked #1 every time someone searches something relating to your business, we will build the online foundation for your business and help grow your local authority.