Reviews help the reputation of a business in two ways - the review itself and the response from the company. Managing reputation by reviews is nothing new; what’s new is how the internet and social media have changed the way businesses are being defined and how fast their reputations spread. Reviews help facilitate a conversation between the business and their customer to keep them engaged and let other potential customers see how they might be treated.
Staying on top of your reviews can give you a tremendous advantage over your competition and accelerate your growth.
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